Globalise the artworld
The term globalisation describes the process of increasing worldwide interconnections in many areas - between individuals, societies, states and also art!
We think it's brilliant that thanks to globalisation and digitalisation, new possibilities are constantly emerging to make art accessible to the whole world! We believe that art should know no borders. To support this process, we are constantly working to open up new worlds for artists by creating global platforms and constantly exploring how new technologies such as NFTs or virtual reality can be integrated into our exhibition concepts.
We are also constantly looking for what new technologies could help artists to give their art even more reach. Because even though a work of art can of course still work best in its original form, artists should not underestimate the new possibilities that digitalisation has brought them. We are committed to making these possibilities available to our artists.